市场营销 推荐信案例 一

RL-1

To Whom It May Concern,

As the advisor to Ms. Li Yan during her college years, I, the undersigned, know Ms. Li very well for we knew each other from 1999 and have kept very close contact ever since. Not only is she a top student during the undergraduate program, she has also proved to be excellent in many aspects such as speech presentation and other social activities. She is one of the few most talented students of her grade that I have ever met.

With sound learning skills, Ms. Li has already grasped very good basic knowledge of economics and management. I have personally taught her two curriculums: productivity economics and micro-economics, for which she has made a score record of as high as 92. While teaching these two subjects, I came to realize that she is extremely logical-minded and quickest in understanding the programs. As she seems to have been born with eloquent speech skills, she turned out to be very active and progressive in workshop-discussions in the class. She used to give very impressive presentations of her personal viewpoints on quite many topics of the discussions, and some were so unique and different from what was said in the books. I have been deeply impressed with her for the enterprising and critical learning styles and personal qualities that accommodate traditional as well as fashionable points of view. Besides, Ms. Li is one of the most creative and independent students of my class. I know of these qualities of her very well from our daily communication and her presentation of the graduation thesis. For instance, most of the scholars would emphasize the advantages and benefits to the country that are attributable to the policy of reform and opening to the outside world, and would conclude that it is a very good policy for China. However, in her thesis, Ms. Li would pay more attention to the pros and cons of a commercialized society, and believe that opening up of China to the outside world at any cost should not be encouraged in the least, for losses would finally outweigh gains from the long run. This is indeed a brand new and quite commendable idea that is worthy of further deliberation.

Open-minded, Ms. Li keeps very good terms with her fellow students and shows reliable leadership skills. She is not only an active participant but also an excellent organizer of quite many social activities. For each and every project and workshop she has been engaged to lead, she would produce very good results together with her fellows. In addition, she is also quite famous in the faculty for her sound skills of making speeches. As our undergraduate program attaches great significance to theoretical knowledge as well as to practical capabilities, I firmly believe that Ms. Li is one of the excellent students trained with our programs.

She has made a right decision to choose the MBA program for further schooling, because she has acquired all the requisite qualifications and personal capabilities necessary for studying the advanced program. She is obviously more gifted and has more potentials in management science than in any other subjects. With such an intelligent mind and excellent personal qualities, Ms. Li will surely make great deeds again in studying the postgraduate program. I would therefore highly appreciate your favorable consideration of her application for I firmly believe that admitting this ambitious young lady by your distinguished school would guarantee more promising prospects for her in the future.